What is Digital Marketing? Leading Online courses for Digital Marketing (Free + Paid)
What is Digital Marketing? The term Digital Marketing, also known as Online Marketing, refers to the marketing of products or services to consumers through digital channels. This implies the use of mobile devices, websites, search engines, social media, etc. Digital Marketing initially started about two decades ago at the advent of the internet. It is now a popular method of marketing compared to Traditional Marketing. Digital Marketing VS Traditional Marketing Traditional Marketing refers to marketing without the use of the Internet examples are print advertisements, television ads, radio Ads, etc. Digital Marketing uses digital channels like social media, websites, email, etc. Now, which one is better? Digital or Traditional? Presently, traditional methods still exist in some companies. If one wants to reach out to an older audience or for a particular region, this marketing strategy does well. It depends on the type of business one is doing or about t...
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