What is Digital Marketing?

The term Digital Marketing, also known as Online Marketing, refers to the marketing of products or services to consumers through digital channels. This implies the use of mobile devices, websites, search engines, social media, etc.

Digital Marketing initially started about two decades ago at the advent of the internet. It is now a popular method of marketing compared to Traditional Marketing.

Digital Marketing VS Traditional Marketing

Traditional Marketing refers to marketing without the use of the Internet examples are print advertisements, television ads, radio Ads, etc.

Digital Marketing uses digital channels like social media, websites, email, etc.

Now, which one is better? Digital or Traditional?

Presently, traditional methods still exist in some companies. If one wants to reach out to an older audience or for a particular region, this marketing strategy does well. It depends on the type of business one is doing or about to start with regards to the type of product, target audience, and specific region or nationwide.

Types of Modern Marketing Techniques

1. Affiliate Marketing

This type of Digital Marketing involves when an individual or affiliate promotes a company's product in exchange of a commission. Most of the companies do this to improve their brand name. At the same time, Affiliates also earn money by selling the products without creating their own products.

A unique link is given to an Affiliate where he/she uses it on Social media, emails, website or blogs to promote the products or service and earn commission.

Due to the flexibility in working hours, it has become popular, especially among Students, College Dropouts, Freelancers, Homemakers, etc who want to earn money during their free time

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2. Social Media Marketing

This marketing holds a major key the Digital Marketing for every firm or company. By promoting their products or services on several social media platforms like Facebook, Instagram, Twitter, etc. They are bound to bring in a wide range of traffic to their websites, Blogs, and social media pages, increase their brand awareness and also generate leads.

3. Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

SEO is one of the most important elements in Digital Marketing. It is the art of establishing that your article or website will feature at the top of the search results of Search engines like Google, Yahoo, or Bing. The process involves emphasizing certain keywords within the content that interconnect with the search trends on Google or Bing. The repetition of these keywords and the quality of your content will determine where your website/blog ranks in the Search Engine Results Pages (SERPs). The higher the ranking, the better will be your business.

SEM is the paid version of SEO. Companies purchase some advertising space that appears on (SERPs). Hence Creating a link between SEO and PPC is a vital part of Search Engine Marketing.

4. Pay Per Click (PPC)

PPC is an act of driving traffic to your website/blog. Each time someone clicks on the ad, the publisher gets paid. This is paid version of SEO and is similar to SEM but also includes display advertisements and Affiliate links.

5. Content Marketing

This is the most important type of Digital Marketing. Companies use content or digital content to reach out the products or services to the customers. It can be in the form of Blogs, social media posts, videos, or infographics. The contents are mostly information or promotion-based ones to create lead generation and sales.

Good quality contents bring trust, loyalty, and brand reputation and improve sales of a business/company.

6. Email Marketing

This is one form of marketing that makes your customers on your email list aware of your products, services, discounts, and offers.

7. Mobile Marketing

Mobile users have risen to 50% more than desktop users in the last few years giving rise to this type of marketing. This Digital Marketing type will reach a target audience on a smartphone or a tablet to make tailor offers to people through messages, emails, social media, and mobile applications especially to a specific geographical area or during an event.

8. Marketing Analytics

The biggest advantage of Digital Marketing is that is Highly Trackable and measurable. Hence, the study of user behavior is studied at a highly detailed level.

How many times do they click on a link
How much time do they spend on a web page
How often they open emails, and much more.

There are many tools available to measure the success of a Digital Marketing Campaign. Marketers use a combination of tools depending on their needs and the target audience.

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